11 Free Tools for Social Media Optimization
Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Heck, we’ve been blogging about SMO since 2006! Keyword optimized social...
View ArticleWhat Is The ROI For Social Media?
I spent a good portion of Sunday and Monday thinking about social media measurement and proving return on investment or ROI. Many of the sessions at PRSA International in Detroit were about social...
View ArticleHow to measure ROI in Facebook
The following are some notes I threw together while sitting in on a conference on how to measure ROI in Facebook: Relentless Marketing Budget Allocation vs. Marketing Mix decisions Social Media can’t...
View ArticleYour Weekly Facebook Page Update… What’s That About?
Has your business received a “Your Weekly Facebook Page Update” message via e-mail? If so you’re not alone. Every business with a Facebook Fan Page has started receiving those. Are they spam?...
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